Tuesday, October 25, 2016

FOOD FOR THOUGHT: WHAT IS SXSW MUSIC FESTIVAL

Few events in the business world manage to combine tech, start-up launches, a world-class film festival, and one of the world's largest concert series -- but that's exactly what South by Southwest (written simply SXSW) promises. An event that originally started in the late 1980's to host a local music festival in Austin, Texas, has today become a cornerstone of the music, film, and digital media industries. Running just over a week every March, SXSW has long been known as a launching point for the careers of independent musicians and filmmakers, but increasingly it has become the hotbed to launch hot digital products as well. Especially since the mobile app revolution.
The SXSW website has described the 5-day Interactive Festival as "an incubator of cutting-edge technologies and digital creativity", consisting of presentations and panels from leaders in emerging technology, as well as hosted networking events, and a lineup of special programs that will showcase new sites, video games, startup ideas, and more.

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