FOOD FOR THOUGHT: WHY HAVING A BRAND LOGO IS IMPORTANT

A picture paints a thousand words. This cliché will never lose its essence or its truth no matter how many times it is said or used. This is a principle that visual marketing is founded on. Visual marketing is considered to be one of the most effective strategies no matter what kind of message a business is trying to send across to its customers. Visual marketing includes different elements such as graphics, images, and design elements including the brand logo.

Brand Logo: The face of the company, you gotta be very careful in creating and choosing the brand logo. It is the representation of your brand’s identity. Therefore, it should have a unique design and colors used in it should give the customers a look and feel of the product or service that the brand offers. It is to be expected that this logo will be the basis of colors used for text, graphics, design, and decorative elements of future advertisements, campaigns, and possibly other marketing materials.

Brand Logo: The Look The brand logo is the most basic identity of a business. It is an image that creates an instant thought on people’s minds, associating the icon that they see to the company behind it. Some business owners choose an elaborate logo while others choose to go by the minimalist approach. It all depends upon the image that the business wants to project. Coming up with the perfect logo can help improve a brand’s integrity and build customers’ trust.

Brand Logo: The Design: Different brands, different logos. One logo design may be perfect for a business but is totally wrong for another. As each business, and it’s market is unique, each business’s logo should be unique too.