Sunday, February 7, 2016

FOOD FOR THOUGHT: WHAT IS A COPYRIGHT?

*Any recording artists who creates music which could be duplicated for the purpose of publication, performance, or display (Specifically if there are profits or revenue involved) should understand copyrights. Although your music is protected by United States copyright laws automatically, proving the date of creation is another story in the case of an infringement incident.
What is copyright?
Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.
Do I have to register with your office to be protected?
No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work. See Circular 1, Copyright Basics, section “Copyright Registration.”
Why should I register my work if copyright protection is automatic?
Registration is recommended for a number of reasons. Many choose to register their works because they wish to have the facts of their copyright on the public record and have a certificate of registration. Registered works may be eligible for statutory damages and attorney's fees in successful litigation. Finally, if registration occurs within 5 years of publication, it is considered prima facie evidence in a court of law. See Circular 1, Copyright Basics, section “Copyright Registration” and Circular 38b, Highlights of Copyright Amendments Contained in the Uruguay Round Agreements Act (URAA), on non-U.S. works.
I’ve heard about a “poor man’s copyright.” What is it?
The practice of sending a copy of your own work to yourself is sometimes called a “poor man’s copyright.” There is no provision in the copyright law regarding any such type of protection, and it is not a substitute for registration.

FOOD FOR THOUGHT: WHY HAVING A BRAND LOGO IS IMPORTANT

A picture paints a thousand words. This cliché will never lose its essence or its truth no matter how many times it is said or used. This is a principle that visual marketing is founded on. Visual marketing is considered to be one of the most effective strategies no matter what kind of message a business is trying to send across to its customers. Visual marketing includes different elements such as graphics, images, and design elements including the brand logo.
Brand Logo: The face of the company, you gotta be very careful in creating and choosing the brand logo. It is the representation of your brand’s identity. Therefore, it should have a unique design and colors used in it should give the customers a look and feel of the product or service that the brand offers. It is to be expected that this logo will be the basis of colors used for text, graphics, design, and decorative elements of future advertisements, campaigns, and possibly other marketing materials.
Brand Logo: The Look The brand logo is the most basic identity of a business. It is an image that creates an instant thought on people’s minds, associating the icon that they see to the company behind it. Some business owners choose an elaborate logo while others choose to go by the minimalist approach. It all depends upon the image that the business wants to project. Coming up with the perfect logo can help improve a brand’s integrity and build customers’ trust.
Brand Logo: The Design: Different brands, different logos. One logo design may be perfect for a business but is totally wrong for another. As each business, and it’s market is unique, each business’s logo should be unique too.