Thursday, April 7, 2016

FOOD FOR THOUGHT: WHY MIXTAPE/ARTWORK IS IMPORTANT

While the fact remains that when you are a musician your primary source of income will be directly related to how well and how much you sell your music. When it comes to this, the sad part is that most musicians think that making good music is the only path to success. The fact is that this isn’t true, you not only need good music to succeed, and you also need good promotion methods. If we exclude all the primary promotion methods like social networks that everybody uses, your primary method of promotion will be your mixtape cover which will be what everyone sees before they get a chance to hear your music so your mixtape artwork needs to be appealing. So needless to say that having a good mixtape cover can have a huge impact on your career. How much better are covers at promoting than anything else? Try to picture yourself as someone who is looking to find some good rap music, the online stores are filled with rap artists that range from good to people that don’t know what they are doing, you obviously need to find something that is worth your time and money. While most online music stores offer potential buyers the option to listen to samples of songs that are located on the album, the fact remains that people rarely do this due to large quantities of clutter music. Needless to say that you need to make people click on your album so they can listen to samples of your songs. This is where your mixtape cover comes in to play. As a musician, your music has its character, and your music has a number of people who like it, and listen to it. As such it’s needless to say that your mixtape cover should be aimed to attract more listeners to your mixtape and increase your fanbase and clientele. That’s why it’s important to have a mixtape cover that is solely aimed at promoting your music. This can be achieved by doing some of the following:
- Try to illustrate what your music is all about
- Make a mixtape cover that you would click on
- Always hire designers to design your mixtape cover
- Personalize your mixtape cover art to mirror an aspect of you
These are only some ideas that will help any musician on his way to success, needless to say that there are more ways to integrate your music and yourself into your mixtape cover, but that is something that individual artists need to find out how to do, not all methods are suited for everyone.
Mixtape cover as a tool of promotion
We previously stated that you should hire a professional designer to design your mixtape cover; however mixtape designers can cost a lot of money, which may or may not turn a lot of people away from that idea. We advise the following; under no circumstance should you save your money when it comes to making a mixtape cover, as sometimes it can be a better promoting tool than your music. How you may ask? One example is the idea that a lot of people listen to music on their headphones, while the name of the song and the mixtape cover is left on the iPhone or iPod display for the entire world to see, in cases like these, having a good mixtape cover can lead to direct sales of your album, in more than one music store.
How to make a good return on investment
To make money you need money to invest, and it’s no different with the music you make. You need to buy a good mixtape cover, a lot of equipment for recording, or studio time, so the next question would be how should a musician get the best possible return on investment in this business? First and foremost, you should utilize all of your available resources to their full extent. What we are trying to say is that you should, after you purchase your mixtape cover push the hell out of it. Post it on Facebook, use the cover on every single online store there is, print out the mixtape cover and hand it out to people, or simply mail them out to people of interest. The ideas when it comes to this are truly limitless. You can use this method of using something to its full extent only pretty much anything that is closely related to your music.
In conclusion
Now you probably realize the importance of having a good, and a professionally designed mixtape cover, it will not only be an image on iTunes, people we see it a lot, and by doing so they will spread your music. If you obtain a professionally designed mixtape cover and learn to utilize it to its fullest extent, you should see a marginal increase in your sales and in your income, ultimately this will lead to more money, which could later on be used to invest in your music career, allowing you to have an even better return on investment in due time. The path to success is not an easy one, and in the music business it’s no different, it takes a lot of time, money and effort to make it. Need to put a lot of time, money and effort into what you do, and you should always plan to succeed in life, if you don’t plan to succeed, you plan to fail!