When building a fan base, a critical component is creating some sort of bridge where fans have access to the artists. Whether it’s Facebook, Twitter, or post-show events, there needs to be some way for a segment of fans to have direct contact and communication with the artists. When this is built from day one it becomes part of the artist’s identity and leads to real community being formed around the music.
The two biggest mistakes artists make when building a fan base are launching selfish campaigns and not narrowing their target audience. Fans are responsible for providing an artist with financial and therefore professional and social leverage to aspire and achieve. Don’t blow that opportunity by making fame and numbers (albums sold, hits to website, followers/friends on Twitter, Facebook, and MySpace or YouTube subscribers) primary motives. If the goal is longevity, quality outweighs quantity as does relationship-building.
Unlike air and water, all music genres are not universal. Therefore, know and pitch to the primary, secondary and alternative target audiences often.
Tuesday, October 27, 2015
FOOD FOR THOUGHT: BUILDING A FAN BASE
When building a fan base, a critical component is creating some sort of bridge where fans have access to the artists. Whether it’s Facebook, Twitter, or post-show events, there needs to be some way for a segment of fans to have direct contact and communication with the artists. When this is built from day one it becomes part of the artist’s identity and leads to real community being formed around the music.
The two biggest mistakes artists make when building a fan base are launching selfish campaigns and not narrowing their target audience. Fans are responsible for providing an artist with financial and therefore professional and social leverage to aspire and achieve. Don’t blow that opportunity by making fame and numbers (albums sold, hits to website, followers/friends on Twitter, Facebook, and MySpace or YouTube subscribers) primary motives. If the goal is longevity, quality outweighs quantity as does relationship-building.
Unlike air and water, all music genres are not universal. Therefore, know and pitch to the primary, secondary and alternative target audiences often.
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